The "Mr. Goodwrench" program was a well-known marketing campaign by General Motors (GM) that started in the early 1970s. It was designed to promote the company's certified service technicians and parts at dealerships, emphasizing quality and reliability. The campaign featured a friendly, knowledgeable character named "Mr. Goodwrench" who represented GM's commitment to customer service and vehicle maintenance.
Over the years, the Mr. Goodwrench brand became widely recognized and was used in various advertising and promotional materials. However, in 2010, GM decided to retire the Mr. Goodwrench brand.
